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Ray-Ban Wayfarer
Ray-Ban Wayfarer sunglasses have been manufactured by Ray-Ban since 1956, when their design was a revolutionary break from the metal eyewear of the past. Wayfarers enjoyed early popularity in the 1950s and 1960s. Though the sunglasses had faded from the limelight by the 1970s, a lucrative 1982 product placement deal brought Wayfarers to their height of popularity. Since the mid-2000s, the sunglasses have been enjoying a revival.
Wayfarers are sometimes cited as the best-selling design of sunglasses in history〔Hirschlag, Jennifer (citing Ray-Ban's brand director, Marcello Favagrossa). "Ray-Ban Tunes in to a New Generation." ''Women's Wear Daily'' (November 13, 2006).〕〔Hambling, David. ''Weapons Grade: How Modern Warfare Gave Birth to Our High-Tech World''. Carroll & Graf Publishers (2006): (p69. ) ISBN 0-7867-1769-6.〕 (although Ray-Ban Aviators have also been credited with this achievement〔Sporkin, Elizabeth. "Ray-Bans have it made in the shades." ''USA Today''. May 6, 1987.〕) and have been called a classic of modern design〔 and one of the most enduring fashion icons of the 20th century.〔Derrick, Gabrielle. "The world's favorite shades turn 40". ''The Age'' (October 3, 1993).〕
==Design and early popularity==
Wayfarers were designed in 1952 by American optical designer Raymond Stegeman,〔Stegeman, Raymond F.E. (Front for Spectacle Frames ). US Patent #169,995.〕〔〔 who procured dozens of patents for Bausch and Lomb, Ray-Ban's parent company at that time.〔(Google patent search for Raymond Stegeman. ) 70 of 72 patents issued to Stegeman were assigned to Bausch and Lomb.〕 The design was a radically new shape, "a mid-century classic to rival Eames chairs and Cadillac tail fins."〔Bayley, Stephen. ("Notes & Theories: Through a Pair of Glasses Darkly." ) ''The Independent on Sunday'' (June 18, 2006).〕 According to design critic Stephen Bayley, the "distinctive trapezoidal frame spoke a non-verbal language that hinted at unstable dangerousness, but one nicely tempered by the sturdy arms which, according to the advertising, gave the frames a 'masculine look.'"〔
Ray Ban Wayfarers, which took advantage of new plastic molding technology,〔Delap, Leanne. "I wear my sunglasses at night". ''The Globe and Mail'' (July 12, 2008).〕〔 marked the transition between a period of eyewear made from thin metal frames to an era of plastic eyewear.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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